Testimonial
EMS has played an integral role in the successful Adobe Acrobat 7.0 product launch.The accessibility of the mobile display vehicle has really given visitors
the opportunity to learn about the software in a hands on approach
Mark Wheeler,European Group Marketing Manager, Adobe
Campaign Title
Think Again Tour - 2005
Programme Description
The Adobe Think Again Tour visited various
locations across UK and Europe including
city centres, universities, hotels, business
centres and Adobe re-seller sites.
The Graduate vehicle played an integral
role in the Acrobat 7.0 product launch.
It facilitated a European mobile training
campaign, offering free product tutorials
onboard, enabling visitors to experience the
product for themselves. Adobe representatives and technical specialists formed a virtual team onboard the unit to educate visitorson the new product. Three tutorials per day were conducted by the team in each location.Online facilities enabled visitors to registertheir interest by pre-booking their tutorial at their desired location.
Programme Aims
The aims of the tour were to increase
awareness of Adobe Acrobat 7.0 software
and generatesales leads, by encouraging
active use of the software through product
interaction.
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