•   Adobe
•  Aimhigher
•   Bryant Homes
•   COI Communications
•   Coloplast
•   CWIC
•   Dream Marketing International
•   Hayward Medical
•   HCTC Ltd.
•   Hidden Hearing
•   Macmillan Cancer Relief
•   Middlesbrough FC
•   PGA
•   Qantas
•   Redrow Homes
•   Samsung Electronics

Testimonial

The programme has been an extraordinary success and is very definitely making a measurable difference

Penny Castle, Account Director, Geronimo PR.

Campaign Title

Aimhigher Roadshow

Programme Description

To reach young people in areas identified as having low HE participation, eight, high profile, campaign branded mobile display vehicles visit Year 9 school students and further education colleges.

Over 152,400 students per year enter a high tech, cutting edge environment designed to capture their attention from the moment they arrive. Fifteen students per session take part in a 30 minute interactive "Aimhigher" experience produced by the BBC.

The vehicle used provided the ability to visit a high number of locations in a short period of time due to the ability to set-up and break-down quickly allowing overnight travel between events.

Programme Aims

The Governments aim is that by 2010, 50% of young people should have the opportunity to benefit from higher education.

Excellence challenge is a three-year programme, operating for 32 weeks each year, that aims to increase the number of young people from lower socio-economic groups participating in Higher Education.

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