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Campaign TitleEuropean Domestic Appliance Roadshow Programme DescriptionGround breaking, month long, pan-European roadshow that creates a trade exhibition environment within a mobile display vehicle. An annual programme allowing exhibitors to display their products on-site at domestic appliance manufacturers' premises. Sixteen individually designed exhibition stands allowed exhibitors the ability to display and demonstrate their latest products in relative isolation. Programme AimsAllow sixteen component manufacturers to exhibit directly to, and meet, key high-level decision makers from Europe's leading domestic appliance manufacturers. Promote the opportunity to gain new business and make new contacts. |
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