Mobile Display Specialists
QANTAS Logo

Agency

Studio Liquid

Campaign Title

QANTAS Skybed Launch

Programme Description

A three week programme taking place in September 2003 using a specially converted display vehicle designed to replicate the interior of a QANTAS business class cabin. This included the fitting of two Skybeds.

Programme Aims

QANTAS wanted to launch their revolutionary designed new "Skybed" to a carefully selected audience in high profile "business community" locations in London.

Key objective was to provide an environment where customers could see, sit in and feel the benefits of travelling business class.