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Campaign TitleRedrow Homes Mobile Marketing Suite Programme DescriptionThe mobile marketing suite required an intensive two-week programme, visiting eleven locations, each for a day, during July 2003. A comprehensive walk-through exhibition provided a user-friendly environment in which delegates were able to view and discuss the new products. The vehicle used provided the ability to visit a high number of locations in a short period of time due to the ability to set-up and break-down quickly allowing overnight travel between events. Programme AimsRedrow required a mobile solution to launch a brand new range of internal kitchen and lounge fixtures and fittings to it's sales teams based around the United Kingdom. |
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