•   Adobe
•   Aimhigher
•   Bryant Homes
•   COI Communications
•   Coloplast
•   CWIC
•   Dream Marketing International
•   Hayward Medical
•   HCTC Ltd.
•   Hidden Hearing
•   Macmillan Cancer Relief
•   Middlesbrough FC
•   PGA
•   Qantas
•   Redrow Homes
•   Samsung Electronics

Campaign Title

Samsung Technology Roadshow

Programme Description

Taking place from April to November 2003 at 27 locations throughout the United Kingdom and Ireland, the mobile display was designed to perform two operations in support of Samsungs new product launch training:

• Accommodate a seated audience of up to 25 delegates with full audio-visual support
• Provide delegates with a "walk-through" inter-active product experience

The vehicle incorporated state-of-the-art technology including a satellite link and wireless computer links.

Programme Aims

Samsung's objective was to revolutionise the way in which it launched and demonstrated new products to its extensive distributor and retail networks.

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